Resources

   Q: How do Web designers achieve credibility in their organizations? A: By positioning visual design as a strategic resource through design research, visual testing and accountability. Participants learn how to take the subjectivity out of design decision-making and position themselves as design authorities in their organizations.

Questions Answered:

      1. How can designers take on strategic roles in their organizations?
      2. What tools can designers use to help clients articulate strategy?
      3. How do designers translate the client’s business strategy into design solutions?
      4. How do designers deal with the increasing complexity of design problems?
      5. How do designers become co-creators with clients and audiences?
      6. What tools can designers use to help users/audiences articulate their needs?
      7. How do designers prove their value to business?
      8. How can designers use accountability as way to achieve credibility?
      9. What skills do designers need to be competitive in the future?
     10. How can designers add value through design process?

[edit] Links etc

saskia internet as playground and factory

20 bloggers who are now much more

he lived in public: npr audio

Association of Internet Researchers Email Listserv

[edit] credibility links

10-4-09 twitter credibility

google groups rating activity stream conversation

Media Credibility Bibliography: looks rather exhaustive!

Stanford Web Credibility Research: "Our group's research falls within four broad areas: evaluation strategies, design, individual factors, and contextual factors. Additionally, we attempt to (1) develop new experimental methodologies useful for investigating Web credibility, (2) synthesize existing research in the Web credibility literature, and (3) advance theory in this field.

Buzz Marketing course at UT: Word-of-mouth or social media marketing isn't actually about generating word-of-mouth messages -- it's about identifying and working with key influencers to deliver your messages organically via third-party endorsements. And, when word-of-mouth marketing works, it creates buzz. People start to communicate in positive ways -- online or off -- about what you do or make. Instead of just marketing to your targets, you're developing an entire network of brand advocates.

Buzz marketing is about thinking rather than just spending, about pulling in customers rather than pushing products toward them. This workshop introduces you to marketing techniques that connect consumers to consumers with positive messages about your brand. You'll see how buzz marketing makes word-of-mouth marketing strategies scalable by connecting credibility to technology, which can generate both buzz and business."

What you're supposed to get out of it:

"Identify the key influencers who can drive your word-of-mouth or buzz
Understand different types of word-of-mouth or buzz marketing and how to use each
Integrate word-of-mouth or buzz marketing activities into your existing marketing and overall business strategies
Apply strategies to monitor both online and offline venues
Understand the ethics of word-of-mouth, buzz, blog, and social media marketing practices"

Refereed Journals: Do They Insure Quality or Enforce Orthodoxy?

Nielsen: Consumers Trust Online Opinions: "LONDON When it comes to trust, personal recommendations and consumer opinions posted online are most valued by consumers worldwide. So says the latest twice-yearly Nielsen Global Online Consumer Survey, which gauged opinions from 25,000 Internet consumers from 50 countries. In fact, 90 percent of the respondents said they trust recommendations from people they know, while 70 percent said they trusted consumer opinions posted online."

Penelope Trunk: Conflict of interest doesn't apply to blogs (another reason newspapers are dying)

Consumer Reports consumer web watch - web credibility

Pew Research, Pew Internet Research

Web credibility on webcredible.co.uk

Assessing the credibility of online sources (more from webcredible.co.uk)

UNC's "Evaluating Online Information" criteria

See sidebar on this page for related journals and conferences

Transcript: Trust As An Economic Driver: "Stephen M. R. Covey's book, The Speed of Trust: The One Thing That Changes Everything, focuses on how businesses and individuals can use trust to gain economic and personal advantages. In an interview with Forbes.com executive editor David A. Andelman, Covey explains the significance and mechanics of trust--how to build it, keep it and profit from it."

Definitions: The Elements of Computer Credibility: "Given the importance of credibility in computing products, the research on computer credibility is relatively small. To enhance knowledge about computers and credibility, we define key terms relating to computer credibility, synthesize the literature in this domain, and propose three new conceptual frameworks for better understanding the elements of computer credibility. To promote further research, we then offer two perspectives on what computer users evaluate when assessing credibility. We conclude by presenting a set of credibility-related terms that can serve in future research and evaluation endeavors."

History: "Trust and PR Practice" on instituteforpr.org: "The purpose of this paper is to review the academic and trade literature on the concept of trust, in particular as it relates to the effective practice of public relations. This literature shows how essential trust is for any kind of social relationship, and will be used to help provide a working definition of trust. Trust is particularly important to other critical conditions for the successful practice of public relations, namely credibility and satisfactory relationships. Additionally, the paper will present ways in which trust is being measured in many disciplines, including public relations. It will conclude with some advice on how to develop, foster, and maintain trust."

Questioning credibility online: "Credibility online is becoming more and more of an issue. Anyone can have a blog or post to a forum and anyone can edit wiki entries. Web surfers are beginning to comprehend that just because it is in print does not necessarily mean that it is true. In fact, in today's online world, the collective truth might be the closest thing we can get to the real truth. Peer policing and social bookmarking have become common in the online world..."

Evaluating Information Found on the Internet (from Johns Hopkins Libraries)

"Validating Web Sites: A Webliography in Progress"

trust is not camouflage